Made by one person,
for everyone who'd forgotten what they own.
Vael is a wardrobe app built solo, for people who care how their closet works.
Relja
Bulajic
Founder · Designer · Developer
One person writes every line of code, picks every font, and answers every email. Vael is the wardrobe app I wanted to use myself — quiet, fast, opinionated, and worth your money.
Based between Belgrade and New York. Reach me directly:
I built Vael because I owned things I forgot I owned.
I'd open my closet, see thirty pieces I bought because I loved them, and reach for the same five. I'd shop online, return half of it. I'd buy the same shirt twice without realizing. The wardrobe I'd spent years building was working against me.
Existing apps treated this as a database problem. They asked me to type in every item by hand and called the result a wardrobe. They missed the actual hard part: making it magic to use.
So one Sunday I started building Vael. AI does the typing. Your camera does the cataloging. Your entire closet, on your phone, in an hour. Then it tells you what to wear, knows the weather, remembers what you've already worn this week, and lets you try on anything, anything at all, before you spend a dollar.
I'm one person, with strong opinions about how a fashion app should feel. Quiet. Elegant. Fast. Worth your time and your money.
If you've been waiting for someone to take this seriously, welcome.
Relja Bulajic
Craft.
Every detail considered. The weight of a tap, the cadence of a fade.
Clarity.
No noise. No clutter. Your wardrobe, beautifully visible.
Contemporary.
Built for how you actually live. Weather, calendar, mood, not a static catalog.